Terravista Vineyards: Guest Experience and DTC Manager

Introducing Lisa Baxter-Burke

Lisa Baxter-Burke is a seasoned hospitality and direct-to-consumer leader with a passion for creating meaningful, memorable wine experiences. With a long-standing career in the Okanagan wine industry, she brings a unique blend of operational expertise, creative thinking, and a deep understanding of what truly connects guests to a brand.

Known for her approachable leadership style and strong sense of team, Lisa has led tasting room operations, grown wine clubs, and developed events and experiences that resonate with both new and returning guests. She is particularly inspired by the intersection of storytelling, community, and wine—and by the opportunity to build spaces where people feel welcomed, engaged, and genuinely excited to return.

A long-time Penticton resident, Lisa is deeply connected to the region and brings both insight and energy to her work. She thrives in collaborative environments and is especially motivated by opportunities to elevate hospitality, drive direct-to-consumer growth, and bring a sense of creativity and polish to every guest touchpoint.

She believes great hospitality is equal parts intention, authenticity, and a little bit of magic.